Former Strictly star helps marketing campaign to sort out poor psychological well being in farming

Former Strictly Come Dancing champion Kelvin Fletcher is looking on individuals within the farming neighborhood to test in on family members as he pledged his help for a marketing campaign about psychological well being within the trade.

The ex-Emmerdale star, who final yr purchased a 120-acre farm within the Peak District is supporting the Farm Security Basis’s Mind Your Head marketing campaign.

The muse, a farm security charity referred to as Yellow Wellies, mentioned many individuals residing and dealing in rural communities “are struggling and doing so in silence”.

As an trade, it’s time to ease the strain, cease anticipating individuals to be good and begin speaking overtly about emotions with individuals you belief

Stephanie Berkeley

There have been a complete of 44 suicides registered in England and Wales of these working within the farming and agricultural trade in 2020, in line with figures from the Office for National Statistics (ONS).

The muse mentioned a current examine confirmed that psychological well being points amongst farmers and agricultural staff are of rising concern and are having a direct impression on security on farms.

A survey of 450 farmers beneath the age of 40 discovered that 92% steered poor psychological well being is the largest hidden downside going through farmers in the present day – up from 82% in 2018.

In the meantime, a separate survey of 250 farmers over the age of 40 discovered 84% mentioned it is among the greatest issues farmers face.

Fletcher, 38, mentioned: “I really feel actually privileged to have been welcomed so warmly by the farming neighborhood, who’ve supported me a lot since I began my farm final yr.

“Earlier than becoming a member of farming, I had no concept the neighborhood was so closely impacted by dangerous psychological well being.

Kelvin Fletcher (Kirsty O’Connor/PA)

“Campaigns like Thoughts Your Head are so vital if we’re going to chip away on the stigma that surrounds psychological sickness within the trade.

“If one particular person reads about Thoughts Your Head and decides to achieve out or to test in on a cherished one, that’s a step in the correct course.

“Please, be that particular person and begin the dialog. You by no means know the way a lot it might imply to somebody struggling silently.”

Stephanie Berkeley, supervisor of the Farm Security Basis, mentioned: “As an trade, I believe it’s time we cope with the problem of poor psychological well being head on.

“We have to speak about our emotions and let everybody residing and dealing in farming know that it’s utterly OK to have emotions, good and dangerous, but it surely’s additionally vital to allow them to out.

“Life isn’t at all times because it appears, we don’t put up on social media in regards to the days that we wished we didn’t get away from bed or the times we didn’t really feel prefer it.

“Most individuals really feel the strain to maintain up with everybody’s ‘good’ life.

“My father at all times suggested me to by no means choose anybody except you walked of their footwear, these are phrases that I reside by, as you will need to know what is actually happening behind the smile, and even their grumpy manner.

“Many residing and dealing in rural communities are struggling and doing so in silence.

“As an trade, it’s time to ease the strain, cease anticipating individuals to be good and begin speaking overtly about emotions with individuals you belief.”

The marketing campaign runs from February 14 to February 18.



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