Picture Supply: YSL Beauty
On Sept. 22, YSL Magnificence revealed Lil Nas X’s first marketing campaign as its new US ambassador, and the video may have you equal elements teary eyed and cheering. The clip, soundtracked by an authentic music from the artist, exhibits Lil Nas X placing on totally different shades of lipstick from YSL’s new “The Daring” line, which the model claims is its most progressive and extremely pigmented method so far. The music, which has but to be launched in its entirety, particulars the singer’s plight to overcome his insecurities and be his most daring, genuine self.
As Gen Z continues to interrupt the mildew and depart their mark on the beauty industry, manufacturers are more and more discovering new methods to attach with the viewers. “Lil Nas X embodies YSL Magnificence’s imaginative and prescient for the way forward for the sweetness business: boundary-breaking, distinctive, unapologetic, daring,” Laetitia Raoust, normal supervisor at YSL Beauty US, advised POPSUGAR in a press launch. “The synergies between the model and Lil Nas X’s unwavering ardour for individuality are the inspiration behind this partnership, with the hope it empowers the subsequent technology of magnificence.”
Watch the brand new marketing campaign video starring Lil Nas X under.