American Airways’ annual fundraising marketing campaign for Stand Up To Most cancers (SU2C) has taken off, and this yr’s efforts get a celeb copilot: actress and singer Mandy Moore. (Watch the This Is Us star within the SU2C video above.)
The marketing campaign runs by way of September 30 and gives clients 25 bonus American Airways AAdvantage miles for each greenback they donate of $25 or extra to SU2C. Clients who use their American Airways AAdvantage Mastercard bank card to donate between $25 and $10,000 will obtain 50 bonus AAdvantage miles per greenback till $1 million has been raised.
“The outpouring of assist from our beneficiant crew members and clients has been outstanding in our six-year partnership with Stand Up To Most cancers,” American Airways chief communications officer Ron DeFeo stated in an SU2C press release. “That’s a testomony to how passionate we’re about Stand Up’s mission.”
Moore has been concerned within the group because it fashioned in 2008 and is now a SU2C Ambassador. “It was only a no-brainer to become involved,” she stated in a Hollywood Reporter interview. Her relationship with American Airways spans even longer: Her just lately retired father, Don, was a pilot for the airline for 40 years, and her stepmom is a flight attendant for the airline.
“It has been really superb to see scientists, sufferers, actors, musicians and athletes all come collectively for one frequent trigger—the battle towards most cancers,” Moore stated within the press launch. “To do that in partnership with them and American Airways, an organization so near my coronary heart, is actually a full-circle second. For a lot of, most cancers is part of life’s journey, and thru this marketing campaign, I hope we will increase consciousness for Stand Up To Most cancers’s groundbreaking most cancers analysis applications whereas inspiring most cancers survivors, sufferers and people caring for a beloved one going through the illness.”
For the reason that begin of its collaboration with SU2C in 2016, American has raised greater than $11 million for SU2C.
“This yr alone, almost 2 million folks within the U.S. can be identified with most cancers,” stated Rusty Robertson, SU2C cofounder, within the press launch. “Stand Up To Most cancers is dedicated to funding revolutionary most cancers analysis and coping with well being fairness in most cancers scientific trials to make sure therapies are accessible and helpful to all sufferers. We’re immensely grateful to American Airways and their clients for his or her longstanding assist and to Mandy Moore for her participation on this marketing campaign. Collectively, we will and can finish this horrible illness.”
For a group of Most cancers Well being articles about SU2C, click on #Stand Up To Cancer.