What was the return on funding of the COVID-19 vaccination marketing campaign in New York Metropolis?

A latest research printed in JAMA Network Open estimated the return on funding (ROI) of New York Metropolis’s coronavirus illness 2019 (COVID-19) vaccination marketing campaign.

Study: Return on Investment of the COVID-19 Vaccination Campaign in New York City. Image Credit: Ivan Marc/Shutterstock
Examine: Return on Investment of the COVID-19 Vaccination Campaign in New York City. Picture Credit score: Ivan Marc/Shutterstock

The emergence of extreme acute respiratory syndrome coronavirus 2 (SARS-CoV-2) led to unprecedented efforts in vaccine improvement. Because of this, two mRNA vaccines (BNT162b2 and mRNA-1273) and one adenovirus-based vaccine (Ad26.COV2.S) have been licensed for emergency use in the USA (US) in the course of the first 12 months of the COVID-19 pandemic.

A mass COVID-19 vaccination marketing campaign was launched in New York Metropolis (NYC) on December 14, 2020. Roughly 85% of residents within the metropolis obtained a minimum of one vaccine dose by January 31, 2022. Apart from conferring safety towards an infection and extreme COVID-19 outcomes, vaccination has been linked to societal advantages, akin to easing social-distancing norms and stopping productiveness losses.

A research reported that NYC Vaccine for All Marketing campaign decreased illness burden significantly. This well being success required vital monetary funding for vaccine acquisition and supply, vaccination promotion occasions, and addressing vaccine skepticism. Understanding ROI would provide useful insights into vaccination campaigns and ending the COVID-19 pandemic.

In regards to the research

Within the current research, researchers estimated the ROI of the NYC COVID-19 vaccination marketing campaign by decision-analytic fashions. Direct and oblique prices associated to vaccination and outcomes have been built-in into the research design. The NYC Division of Well being and Psychological Hygiene offered direct vaccination prices as a part of the preliminary funding worth.

The workforce additionally accounted for oblique prices linked to COVID-19 deaths by computing the potential years of life misplaced (PYLL) utilizing the worth of a statistical life (VSL). Direct well being outcomes included prices of outpatient and emergency division (ED) visits, emergency companies calls, hospitalization, intensive care, and the VSL misplaced as a result of COVID-19-associated demise.

Oblique well being outcomes have been the losses of workdays and manufacturing incurred from illness and hostile reactions to COVID-19 vaccines. The full prices for the ultimate funding worth have been calculated by calibrating an agent-based simulation mannequin for confirmed and possible COVID-19 instances within the pandemic and a counterfactual situation with out vaccination in NYC, accounting for COVID-19 traits and SARS-CoV-2 variant timelines.

The preliminary funding worth included oblique and direct prices of the NYC vaccination marketing campaign. The ultimate funding worth was the distinction between the whole prices of well being outcomes within the precise pandemic trajectory with vaccination and people of the situation with out vaccination. The ROI was calculated as [(final investment value – initial investment value)/initial investment value] x 100%.


The direct prices of investments within the vaccination program in NYC have been $2.44 billion, and oblique prices have been $2.39 billion. The direct prices of COVID-19 well being outcomes have been $7.45 billion with vaccination and $33.04 billion within the counterfactual situation with out vaccination. Oblique prices because of the lack of workdays have been $1.87 billion.

The authors estimated that vaccination precluded $27.96 billion of further healthcare prices that might have been incurred with out vaccination. The COVID-19 pandemic resulted in 92,280 PYLL in NYC, with a VSL lack of $7.7 billion. The imply PYLL stood at 6.06 per particular person. They famous that the whole PYLL, with out vaccination, would have been considerably extra (at 408,707), resulting in a VSL lack of $33.93 billion. Vaccination averted 315,724 PYLL and generated internet VSL financial savings of $26.27 billion.

The workforce estimated an ROI of 1019%, leading to financial savings of $10.19 within the prices of well being outcomes for each greenback spent in direction of oblique and direct prices of vaccination. The online financial savings with COVID-19 vaccination was estimated at $51.77 billion. As well as, the ROI evaluation was repeated with out VSL, which yielded an ROI of 427%, equal to $4.27 of financial savings in oblique and direct healthcare prices for each greenback spent on vaccination in NYC.


The researchers estimated oblique and direct prices and advantages of the NYC COVID-19 vaccination program when it comes to healthcare prices and VSL averted. The findings instructed that investments in COVID-19 vaccination in NYC led to a considerable ROI. Notably, the evaluation didn’t seize the prices pharmacies and different companies incurred.

Furthermore, the counterfactual situation didn’t think about the prices that might have been incurred for implementing lockdowns, faculty closures, and enterprise closures/decreased working capability. Moreover, the authors assumed no limits to healthcare capability within the counterfactual situation, and the healthcare system would have been overwhelmed with out vaccination.

Due to this fact, these limitations seemingly underestimate the ROI, and the findings could have been conservative about the advantages of the marketing campaign. General, the NYC COVID-19 vaccination marketing campaign was related to much less extreme outcomes and averted substantial financial losses, offering proof for continued investments in enhancing the uptake of COVID-19 vaccines.

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